Hello! My name is Michelle Parent and I am a Graphic Designer based in Portland, OR. I am drawn toward motion, experience, and brand design. I love exploring new ideas and being a forward thinker.
The Brief
Denver Center for Bariatric Surgery teamed up with us (Wink Digital) for a complete overhaul of their website. As industry leaders, they required a site that compliments their practice’s contemporary approach to bariatric surgery.
This project involved: User-flow, copywriting, web design, development, photography, videography, timeline management & coordination, SEO.
The Goal
Equip Denver Center for Bariatric Surgery with a bespoke website, while catering to their demographic, containing seamless functionality and a modern appearance across 300 pages of content. This site would also contain the necessary framework to provide longevity as DCBS evolves.
Needs for the updated website:
Modern, Yet Timeless Design
Search Functionality
Top-Tier SEO
User-Friendly Flow To Appointment Booking
Highlight Patient Experience
BMI Calculator
Before working with any of our clients, we gather info on their industry. Once we are confidently collaborating with a client we dive even deeper into research. We develop user personas to frame our approach.
User Profile:
Patients who will be using the DCBS site: May have comorbidities, have a support system to help with before and after, currently undergoing a physician-supervised weight loss plan, live in the Denver metro area, are either insured or are financially well-off, and are not highly concerned about surgical complications.
Outcome
The final UI kit veered DCBS away from cold, stagnant, and impersonal branding many people associate with the medical industry and toward a warmer, more engaging direction. We also re-wrote all copy with the end goal of prioritizing the site’s existing keyword rankings combined with thorough keyword research. The content also prioritized creating a personal connection with anyone considering bariatric surgery by empowering them with knowledge and using slightly more emotive language. The end result was a sleek, high-performing site that is easy to navigate and enjoyable to interact with.
View Live Website
My contributions include:
User Research & Testing
Information Architecture
Wireframing
Visual Design
