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Doing Things Media

Brand refresh for viral digital media company.


Wink Digital

Doing Things Media is a content company with a vast following across their many online platforms. With accounts under their umbrella such as All Gas No Brakes, Shit Head Steve, No Chaser, and Middle Class Fancy, the parent company required a refined brand that reflected equal irreverence.

The solution was a brand identity that leans into the not-so-serious and memeable nature of DTM’s content. The smiley face graphic guarantees the laughs, while the sans-serif font elevates DTM to a position where it can truly rival other modern media companies. Powerful colors combined with eye catching application has allowed DTM to stand out in a sea of constant noise. It is all about sharing humor and happiness, and nobody does it like Doing Things.