Feelings* serves a platter of knowledge and offers tools for internal reflection.Functions include:
* Emotions & Mood Glossary:
This is for users who really like to deep dive. Here users can surf various categories of emotion, and explore the subtleties of each emotion.
* Personality Test:
Other users who want a quick wave of gratitude can partake in the personality test. Here users can click through a questionnaire that dives them deeper and deeper toward identifying their exact emotion they are experiencing.
* Collective Feelings Journal:
Using feeds from top social media sites, if a user hashtags a feeling, there sentiment will appear live on the feed. This is in efforts to dismantle vulnerability when it comes to expressing yourself.
The UI is minimal and black and white with pops of ‘aura’. The ‘auras’ are reminiscent of what the human eyes see when we close our eyes. This visually symbolizes the act of looking internally.“When you close your eyes, you may be able to “see” colors, shapes, and light. Some of the images may also move or create a swirling effect.” Heathline
Maintenance for Feelings* is supported through the promotional apparel line. Apparel is both a way of funding the app as well as a marketing technique. This is a low impact form of marketing that alleviates brand burnout.