Hello! My name is Michelle Parent and I am a Graphic Designer based in Portland, OR. I am drawn toward motion, experience, and brand design. I love exploring new ideas and being a forward thinker.
Brief
Modernize TMB’s user interface, user experience, and design system to fit the updated brand identity. Focus on B2B, by displaying stats and data, while also showcasing employment opportunities for those interested. The new website was to be as far from the previous branding as possible with a focus on social and streaming services. To be true to the new identity print media should not be referenced.
Brand Insight
Historically rostering legacy brands such as Reader’s Digest and Taste of Home, Trusted Media Brands aimed to shift focus from print media to digital in 2022, following the acquisition of user-generated content sensation, Jukin Media. Coinciding with the acquisition, Trusted Media Brands established a new brand identity to compete in the digital media space.
Audience Insight
Trusted Media Brands is the source of America’s most reputable media outlets with the numbers to prove it. Brand stats supplied by Trusted Media Brands.
3.5M
NEWSLETTER SUBSCRIBERS
6M+
monthly streaming hrs viewed
1.5B+
monthly social video views
5M+
monthly streaming hrs viewed
11M+
monthly social engagements
1M+
monthly social engagements
TMB has the passive viewership needed to make an impact. The digital brands are out performing the print brands substantially.
In order to appeal to advertisers, the user interface has to be easy to navigate to encourage business partnership.
Competitor Analysis
Competitors were analyzed to determine what is and is not working for similar sized media companies. Good or bad attributes were determined if they fit the criteria for TMB's refresh.
Good Attributes: Uses motion to tell a story, navigation is well organized.
Bad Attributes: Appears outdated, colors are not inspiring, home page is cluttered with imagery.
Good Attributes: Navigation is playful yet intuitive, colors are fun, highlighted sub-brands.
Bad Attributes: Not a lot of information on home page, social feed on home is bulky.
Information Architecture
As a parent company, Trusted Media Brands, is a launching pad to all other their sub-brands.
UI & UX
Brand elements: Rounded Modular Forms, ‘Dark Mode’, & Thin Lines
